Harnessing the Power of Data Modeling to Drive Informed Decisions and Propel Innovation in AI and ML for your marketing decisions.
Data Modeling
We specialize in shaping raw integrated data into a refined model, precisely tailored for the nuances of artificial intelligence and machine learning. Through advanced Transformation techniques, we ensure that your data is not just prepared but optimized for predictive analysis and insightful machine learning applications for Marketing.
Model Prep
- Identify and handle missing values in the dataset using techniques like imputation or removal.
- Identify and address outliers that might adversely impact the machine learning model's performance.
- Convert categorical variables into numerical representations, typically using one-hot encoding.
Model Training
- Split the dataset into training and testing sets to evaluate the model's performance on unseen data.
- Train the selected model using the training dataset, optimizing its parameters for the best performance.
- Evaluate the model's performance on the testing set, using metrics such as accuracy, precision, recall, and F1 score.
Model Deployment
- Iterate on the data transformation and modeling process, adjusting parameters and features as needed.
- Ensure the model is ready for deployment in a production environment.
- Scalability, real-time processing, and monitoring.
Purpose-Built Data Model
We create a purpose-built data model specifically designed for analytics, machine learning, and visualization. Our streamlined model contains fewer than 20 tables, providing a simple and efficient structure for analysis while reducing complexity and maintenance. We will build and utilize the following models to provide deep analytics to help your marketing strategy:
- Classification Models
- Linear/Multiple Regression Models
- Nueral Networks
- Random Forest Model
Digital Twin Creation
Gain a competitive edge with a digital twin of your marketing and sales environment. Our experienced professionals will create a virtual representation of your business, allowing you to simulate and optimize marketing campaigns. With our A/B/C testing capabilities, you can experiment with different strategies, messaging, and targeting to identify the most effective approaches. The digital twin provides a risk-free environment for testing and fine-tuning your campaigns before implementation, resulting in higher conversion rates and increased ROI.
Democratized Access
Our platform provides democratized access to the analytical data model, empowering users across your organization to perform self-service analysis and exploration. With intuitive natural language queries, anyone can interact with the data and derive valuable insights without needing specialized technical knowledge.
Get in Touch
Have a project in mind? To request a quote contact us directly or fill out the form and let us know how we can help.
Contact Info
- Email info@xginfotech.com
- Phone (425)-669-9997
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Headquarters
22722 29th Dr SE, Suite 100,
Bothell WA 98021