Identify the winning elements that resonate with your audience, leading to higher conversion rates and improved ROI.
Predictive Intelligence for Marketing
Our AI-driven approach covers every aspect of marketing, from predictive analytics to campaign simulation, delivering comprehensive solutions that drive results.
Predictive Analytics
- Identify and handle missing values in the dataset using techniques like imputation or removal.
- Identify and address outliers that might adversely impact the machine learning model's performance.
- Convert categorical variables into numerical representations, typically using one-hot encoding.
Digital Twin
- Split the dataset into training and testing sets to evaluate the model's performance on unseen data.
- Train the selected model using the training dataset, optimizing its parameters for the best performance.
- Evaluate the model's performance on the testing set, using metrics such as accuracy, precision, recall, and F1 score.
Speed to Insights
- Iterate on the data transformation and modeling process, adjusting parameters and features as needed.
- Ensure the model is ready for deployment in a production environment.
- Scalability, real-time processing, and monitoring.
Continuous Learning and Refinement
We create a purpose-built data model specifically designed for analytics, machine learning, and visualization. Our streamlined model contains fewer than 20 tables, providing a simple and efficient structure for analysis while reducing complexity and maintenance. We will build and utilize the following models to provide deep analytics to help your marketing strategy:
- Classification Models
- Linear/Multiple Regression Models
- Nueral Networks
- Random Forest Model
Channel Optimization
Gain a competitive edge with a digital twin of your marketing and sales environment. Our experienced professionals will create a virtual representation of your business, allowing you to simulate and optimize marketing campaigns. With our A/B/C testing capabilities, you can experiment with different strategies, messaging, and targeting to identify the most effective approaches. The digital twin provides a risk-free environment for testing and fine-tuning your campaigns before implementation, resulting in higher conversion rates and increased ROI.
A/B/C... Testing
Our platform provides democratized access to the analytical data model, empowering users across your organization to perform self-service analysis and exploration. With intuitive natural language queries, anyone can interact with the data and derive valuable insights without needing specialized technical knowledge.
Get in Touch
Have a project in mind? To request a quote contact us directly or fill out the form and let us know how we can help.
Contact Info
- Email info@xginfotech.com
- Phone (425)-669-9997
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Headquarters
22722 29th Dr SE, Suite 100,
Bothell WA 98021